Million Step March Campaign Site
Sabre Award Winner
The NC Million Step March site was built to promote a public health campaign run by a prominent, NC-based health care company. It centered on user account functionality that lets people track their steps as they exercise. The site featured a blog, weekly contests, and event calendars. It worked in conjunction with a TV ad buy, PR, and an e-mail campaign.
In addition, it featured a fun mash-up in which blog posts and events were geolocated in Yahoo maps.
Visit the Million Step March Campaign site.
A huge team was led by Todd Coats. I designed with Shane Smith and Scott Buzik. I worked on interaction design with Todd Moy. I worked on its development (XHTML, CSS, and Yahoo maps integration primarily) with Paul Smith, Mike Kibbel, and Will Langley.
The final design above was done by Scott Buzik. Here is my design:
