Lenovo Name Your Dream Assignment
Lenovo wanted to launch a new photography laptop. The campaign we created gave away $50,000 to a photographer with the best idea for a dream photo shoot. Not the best photo, but the best “idea.” The response was overwhelming. Over 2000 ideas; over 50,000 registrations; traffic and return visits that shame just about every other online campaign that I have ever seen. I even got to hear the winner weep with joy when they were told they won.
You can visit the site, but the contest is over. It went through many phases. It started as a simple sign up and announcement.
Phase II launched a full-featured, custom contest Web site that enabled photographers to
- register
- create dream ideas
- promote those dream ideas
- vote on other ideas
- comment on ideas
There were so many moving parts. Voting, community management, crowd-sourcing, idea management, sorting and search tools. The site launch was accompanied by a fantastic social media push that reached out to our users on Twitter, Flickr, and Facebook.
It’s pretty rare to see so may people work in perfect unison to execute visual deisgn, user experience, development, social media, copy writing, and account management. I worked with Cord Silverstein, Laura Bryant, Paul Smith, Evan Carroll, Scott Ballew, Ben Requena and Elise Stoll.
