UNC EMBA Ad Campaign Analytics and UX
Sep 9, 2009
UNC Executive MBA program was running an online ad campaign and needed to maximize their return on investment. Based on real time analytics, Evan Carroll and I put together a landing page strategy, tested three variations and delivered results to the client to help maximize the results of the campaign.
The work included UX, design recommendations, and ad integration recommendations. The research went on to inform the next version of their homepage.
