HealthNav Mobile App
Blue Cross of North Carolina has released HealthNav to the Apple App store. This is V1 of what promises to be a new way to interact with your health provider in NC.
The roadmap will roll out an Android version followed by V2 functionality including: provider search (and save), digital health care cards, and healthy living features.
The app was launched in conjunction with social media, public relations, earned media campaigns, internal promotion and highly targeted advertising. There was also a mobile ad buy.
I worked on the initial pitch, feature set, IA, and UX. Evan Carroll, Greg Ives and Laura Bryant all worked tirelessly to take to completion and get it in the app store.
Update:
The app was featured in AMA’s Marleting Health Services Report.
The ad campaign won a 2011 Stevie Award for Best Marketing Campaign of the Year – Insurance
